Taylor Morrison is an anomaly in the home building industry in the United States because they’re not initially an American company. The major company, known as Taylor Wimpley plc, is based in the United Kingdom, and has over 125 years of experience in building homes and buildings of all sorts.
In 2007, the companies Taylor Woodrow and Morrison Homes, another UK based company, merged to become Taylor Morrison, instantly the fifth largest home builder in the world, and the number one home builder in the United Kingdom. They are ranked in the top 15 home builders in the United States.
The merger brought unique qualities already identified with each original company. Morrison Homes was known for single family residences for first time home owners, whereas Taylor Woodrow was known for building master planned communities and luxury homes, predominantly in the Florida area. The new organization’s North American headquarters were located in Bradenton, FL, but in 2008 moved to Scottsdale, AZ.
The merger also brings a new corporate spirit into the mix, as Morrison Homes had been consistently known as one of the top five home building companies in the United States when it came to customer satisfaction. The overall company has won the Best in American Living Award 36 times, more than any other home builder, and was recently one of the first home building companies inducted into their Hall Of Fame. They have also been awarded by J. D. Power & Associates on numerous occasions and were given Builder Magazine’s Hall Of Fame Award.
Taylor Morrison has adopted the pledge originated under the Morrison Homes name known as Seven Steps To Satisfaction, which they say ” promises an attentive personal relationship with your builder, a customized design, a strong warranty, and an outstanding neighborhood”. The seven stages of this pledge are:
- Step 1: Signature Selection Center Meeting – where homes are customized;
- Step 2: Owner’s Orientation Meeting – confirmation of plans before the homes begin building;
- Step 3: Mid-Construction (Pre-Drywall) Meeting – first stage of building, most specifically the frame and wiring review;
- Step 4: New Home Demonstration Meeting – the walk through before closing;
- Step 5: Two-Month Home Review;
- Step 6: 11-Month Home Review;
- Step 7: 22-Month Home Review
Recently, Taylor Morrison offered a short term program for buyers where they were matching the $8,000 tax credit offered to first time home owners from President Obama’s stimulus package, as well as upgrade offers depending on where the homes were being built that, in some instances, could have saved more than $50,000 on the cost of a new home. This offer only lasted for a month, but it’s possible that they might run the program again in the near future.
Customer satisfaction, building in fifteen states and Canada, and innovative programs to help customers; Taylor Morrison is a breath of fresh air in the home building business, and someone you need to check out if they build where you live.
For more information about Taylor Morrison Homes, visit them online at www.TaylorMorrison.com
